by Studio Ross Lovegrove for Artemide

Launch: 2012
Client: Artemide
Country of Origin: Italy
Project Director: Ross Lovegrove
Project Team: Christoph Hermann, Julia Koerner
Images: Artemide

New nature describes a vertical column that is composed of one highly informed polymer module. This single module evolves through moving, rotating and intersecting into a complex design structure which harnesses and projects light.

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The light consists of 12 self-similar modular elements that interlock into a highly complex yet simple and familiar looking three-dimensional form. The light can be endlessly extended and used in a variety of conventional topological settings. A strong additional LED in the chrome-polished die-cast top unit further diffuses the light emitted by the lower light source.

The emerging design plays with fluid geometries to define a new light condition in space, casting intersecting light and shadow onto walls and surfaces in a very three dimensional way. Together with the other products of the 2012 Artemide collection the New Nature reflects my current interest and research in using self-repetitive but highly informed and functional modules leading to informal generative designs.


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Materials: chrome-plated steel base. Lamp body made of thermoplastic material.
The main indirect emission LEDs are positioned in the upper part of the lamp.
The secondary emission ambient LEDs are positioned on the base and design the interior of the column bringing out its three-dimensionality.
The two switch controls can be managed separately.